01 / PRODUCT FIRST
Start from the product you sell
Upload a product image or reference frame and describe the scene. Keep the packaging, shape and colour as the anchor for the motion.
Add a product image
Problem → solution VIDEO
Product Video Concepts
Describe a scene and generate an original product video concept. Video-reference cloning is not available in this tool.
- Product-first creative direction
- Credit quote before you generate
- Review the output before publishing
Product Video Concepts is an AI tool that turns a product image or a short brief into vertical video ads. It is built for e-commerce and performance marketers who need fresh creative without a shoot.
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Product hero 02 / HOW IT WORKS
How it works
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Describe the ad
Write the product, audience and the hook you want. Add a reference image if you have one.
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Choose a model and format
Pick quality, aspect ratio and duration. The studio shows the exact credit cost.
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Generate and review
Track the job in the studio. Download when it lands, or retry with the same setup.
03 / WHAT IT DOES
What this tool is built for
Problem → solution 02 / HOOK
Give the first two seconds a job
Write the opening beat, the one benefit and the action. The studio turns that direction into a video prompt you can review and iterate.
Generate a concept
Problem → solution 03 / ITERATION
Change one variable at a time
Keep the product and offer fixed while you test the hook, presenter or scene. Compare the versions in the same workspace.
Plan the next variation
Product hero 04 / SHOWCASE
Made with this tool
Open any frame as a prompt in the studio, replace the product and keep the structure.
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Outfit transition 
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Product hero 
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UGC selfie 05 / USE CASES
Where it fits
Product launches
Prepare a first video direction before the product page and campaigns go live.
Creative testing
Change the hook or scene while the product and offer stay fixed.
Agency concepts
Give clients a concrete direction instead of another written treatment.
06 / WHY THIS WAY
A repeatable loop
One product source
Keep the product, brief and output together as you iterate.
Visible cost
Every model shows its rate and the job is quoted before submission.
Human review
Generated work is a draft; check product accuracy and claims before publishing.
A repeatable loop instead of a one-off production
| Area | This tool | Manual production |
|---|---|---|
| Starting point | A product photo or short brief | A blank timeline or new shoot |
| Next version | Change one variable | Re-book the full production |
| Cost | Credit quote before submission | Quote after a scope meeting |
07 / MODELS
Supported models
Compare quality, formats and credit rates before you generate.
| Model | Quality | Ratios | Credits |
|---|---|---|---|
| Seedance 2.5 | 480p, 720p | 9:16, 16:9, 1:1 | from 14 credits/sec |
| Kling 4.0 | 720p, 1080p | 9:16, 16:9, 1:1 | from 12 credits/sec |
| MiniMax H3 Max | 480p, 768p | 9:16, 16:9, 1:1 | from 5 credits/sec |
| Wan 3.0 | 480p, 720p, 1080p | 9:16, 16:9, 1:1 | from 5 credits/sec |
| Happy Horse 1.1 | 720p, 1080p | 9:16, 16:9, 1:1 | from 12 credits/sec |
| Veo 3.1 | 720p, 1080p | 9:16, 16:9 | from 28 credits/sec |
| Veo 3.1 Fast | 720p, 1080p | 9:16, 16:9 | from 14 credits/sec |
| MiniMax H3 | 512p | 16:9, 9:16, 1:1, 4:3, 3:4 | 8 credits/sec |
08 / FAQ
Questions
What is Product Video Concepts?
Product Video Concepts is an AI tool that turns a product image or a short brief into vertical video ads. It is built for e-commerce and performance marketers who need fresh creative without a shoot.
Do I need a product photo?
A product image is recommended for product-specific tools. Text-only tools can start from a prompt.
How much does it cost?
Each model has a credit rate. The studio shows the exact cost before submission and refunds failed jobs.
Can I use the result in paid ads?
The output is a draft. Check product accuracy, claims and platform rules before publishing.
10 / START HERE
Make your first Product Video Concepts today.
Open the studio, add a product image and see the credit cost before you generate.