# 产品视频概念 — AI广告创意工具 | Cut Marketing > 描述场景并生成原始产品视频概念。此工具不提供视频参考克隆。 开始免费，需要 30 个积分和指导提示。 [首页](/zh-cn) / 产品视频概念 VIDEO # 产品视频概念 描述场景并生成原始产品视频概念。此工具不提供视频参考克隆。 [打开工作室→](https://app.cutmarketing.app/studio/video-cloning?prompt=%E4%BA%A7%E5%93%81%E8%A7%86%E9%A2%91%E6%A6%82%E5%BF%B5%3A%20a%20product-focused%20ad%20direction%20with%20a%20clear%20hook%2C%20one%20benefit%20and%20a%20direct%20call%20to%20action.) [查看定价](/zh-cn/pricing) - 产品至上的创意方向 - 生成之前的信用报价 - 发布前检查输出 产品视频概念 是一种人工智能工具，可将产品图像或简短简介转换为 垂直视频广告。它专为需要无需拍摄的新鲜创意的电子商务和效果营销人员而设计。 ![UGC selfie example for Berry Lip Tint](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/lip-tint--ugc-selfie.webp) UGC selfie ![UGC selfie example for Amber Scented Candle](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/candle--ugc-selfie.webp) UGC selfie ![Product hero example for Ceramic Vase](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/ceramic-vase--hero-stone.webp) Product hero 02 / 运作原理 ## 它是如何运作的 1. 01 ### 描述广告 写下你想要的产品、受众和吸引力。如果有参考图像，请添加一张。 2. 02 ### 选择型号和格式 选择质量、宽高比和持续时间。工作室显​​示了确切的信用成本。 3. 03 ### 生成并审核 跟踪工作室的工作。当它登陆时下载，或使用相同的设置重试。 03 / 它的作用 ## 该工具的用途 01 / 产品至上 ### 从你销售的产品开始 上传产品图像或参考框架并描述场景。将包装、形状和颜色作为运动的锚点。 [添加产品图片→](https://app.cutmarketing.app/studio/video-cloning?prompt=%E4%BA%A7%E5%93%81%E8%A7%86%E9%A2%91%E6%A6%82%E5%BF%B5%3A%20a%20product-focused%20ad%20direction%20with%20a%20clear%20hook%2C%20one%20benefit%20and%20a%20direct%20call%20to%20action.) ![Problem → solution direction for Calming Pet Chews](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/pet-chew--problem-solution.webp) Problem → solution Problem → solution 02 / 钩子 ### 给前两秒工作 写出开头的节奏、好处和动作。工作室将该方向转化为视频提示，您可以查看和迭代。 [产生一个概念→](https://app.cutmarketing.app/studio/video-cloning?prompt=%E4%BA%A7%E5%93%81%E8%A7%86%E9%A2%91%E6%A6%82%E5%BF%B5%3A%20a%20product-focused%20ad%20direction%20with%20a%20clear%20hook%2C%20one%20benefit%20and%20a%20direct%20call%20to%20action.) ![Problem → solution direction for Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--problem-solution.webp) Problem → solution Problem → solution 03 / 迭代 ### 一次更改一个变量 在测试挂钩、演示者或场景时，保持产品和优惠固定。比较同一工作区中的版本。 [计划下一个变化→](https://app.cutmarketing.app/studio/video-cloning?prompt=%E4%BA%A7%E5%93%81%E8%A7%86%E9%A2%91%E6%A6%82%E5%BF%B5%3A%20a%20product-focused%20ad%20direction%20with%20a%20clear%20hook%2C%20one%20benefit%20and%20a%20direct%20call%20to%20action.) ![Product hero direction for Pleated Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/pleated-table-lamp--hero-stone.webp) Product hero Product hero 04 / 展示 ## 用这个工具制作的 在工作室中打开任何框架作为提示，更换产品并保留结构。 [![UGC selfie product ad example: Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--ugc-selfie.webp) UGC selfie UGC selfie Ceremonial Matcha ↗](https://app.cutmarketing.app/studio/video-cloning?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20ceramic%20matcha%20tin%20in%20moss%20green%20with%20a%20bamboo%20scoop%20close%20to%20the%20camera%20in%20a%20stone%20bowl%20and%20bamboo%20whisk%20on%20a%20dark%20table%2C%20moss%2C%20jade%20and%20stone%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Mineral Sunscreen](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/mineral-sunscreen--transition.webp) Outfit transition Outfit transition Mineral Sunscreen ↗](https://app.cutmarketing.app/studio/video-cloning?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20soft-touch%20mineral%20sunscreen%20tube%20in%20sand%20beige%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20a%20Mediterranean%20beach%20rock%20with%20sea%20spray%2C%20sand%2C%20sea%20blue%20and%20shell%20white%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--hero-stone.webp) Product hero Product hero Sculptural Eau de Parfum ↗](https://app.cutmarketing.app/studio/video-cloning?prompt=A%20sculptural%20clear%20glass%20eau%20de%20parfum%20bottle%20with%20a%20smoked%20cap%20standing%20on%20a%20wet%20black%20stone%20plinth%2C%20a%20dark%20marble%20plinth%20with%20drifting%20smoke.%20Acid%20lime%20rim%20light%2C%20soft%20haze%2C%20premium%20commercial%20product%20hero%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Pilates Studio](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/pilates-studio--hero-stone.webp) Product hero Product hero Pilates Studio ↗](https://app.cutmarketing.app/studio/video-cloning?prompt=Premium%20commercial%20hero%20of%20a%20pilates%20reformer%20studio%20with%20floor-to-ceiling%20windows%2C%20an%20art-directed%20environment%20with%20soft%20directional%20light%2C%20chalk%2C%20sage%20and%20daylight.%20Sculptural%20light%2C%20soft%20haze%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![UGC selfie product ad example: Night Magnesium](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/magnesium--ugc-selfie.webp) UGC selfie UGC selfie Night Magnesium ↗](https://app.cutmarketing.app/studio/video-cloning?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20minimal%20supplement%20jar%20with%20a%20midnight%20blue%20label%20close%20to%20the%20camera%20in%20a%20nightstand%20with%20a%20warm%20lamp%20and%20linen%20bedding%2C%20midnight%2C%20amber%20and%20linen%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![UGC selfie product ad example: Barrier Repair Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/barrier-serum--ugc-selfie.webp) UGC selfie UGC selfie Barrier Repair Serum ↗](https://app.cutmarketing.app/studio/video-cloning?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20frosted%20glass%20barrier-repair%20serum%20bottle%20with%20a%20sage%20matte%20cap%20and%20a%20minimal%20cream%20label%20close%20to%20the%20camera%20in%20a%20wet%20limestone%20bathroom%20ledge%20with%20condensation%2C%20sage%2C%20cream%20and%20soft%20morning%20light%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [打开工作室](https://app.cutmarketing.app/studio/video-cloning) 05 / 用例 ## 适合的地方 01 ### 产品发布 在产品页面和活动上线之前准备第一个视频指导。 02 ### 创意测试 在产品和优惠保持不变的情况下改变挂钩或场景。 03 ### 代理理念 给客户一个具体的指示，而不是另一种书面治疗。 06 / 为什么这样 ## 可重复的循环 ### 一种产品来源 在迭代时将产品、概要和输出放在一起。 ### 看得见的成本 每个模型都会显示其价格，并且在提交之前都会对工作进行报价。 ### 人工审核 生成的作品是草稿；在发布之前检查产品的准确性和声明。 ### 可重复循环而不是一次性生产 | 面积 | 这个工具 | 手工制作 | | --- | --- | --- | | 起点 | 产品照片或简短简介 | 空白的时间线或新的拍摄 | | 下一个版本 | 改变一个变量 | 重新预订完整制作 | | 成本 | 提交前的信用报价 | 范围会议后报价 | 07 / 型号 ## 支持机型 在生成之前比较质量、格式和信用率。 | 型号 | 品质 | 比率 | 制作人员 | | --- | --- | --- | --- | | [Seedance 2.5](/zh-cn/models/seedance-2.5) | 480p, 720p | 9:16, 16:9, 1:1 | 从 14 学分/秒起 | | [Kling 4.0](/zh-cn/models/kling-4.0) | 720p, 1080p | 9:16, 16:9, 1:1 | 从 12 学分/秒起 | | [MiniMax H3 Max](/zh-cn/models/minimax-h3-max) | 480p, 768p | 9:16, 16:9, 1:1 | 从 5 学分/秒起 | | [Wan 3.0](/zh-cn/models/wan-3.0) | 480p, 720p, 1080p | 9:16, 16:9, 1:1 | 从 5 学分/秒起 | | [Happy Horse 1.1](/zh-cn/models/happy-horse-1.1) | 720p, 1080p | 9:16, 16:9, 1:1 | 从 12 学分/秒起 | | [Veo 3.1](/zh-cn/models/veo-3.1) | 720p, 1080p | 9:16, 16:9 | 从 28 学分/秒起 | | [Veo 3.1 Fast](/zh-cn/models/veo-3.1-fast) | 720p, 1080p | 9:16, 16:9 | 从 14 学分/秒起 | | [MiniMax H3](/zh-cn/models/minimax-h3) | 512p | 16:9, 9:16, 1:1, 4:3, 3:4 | 8 学分/秒 | 08 / 常见问题解答 ## 问题 产品视频概念是什么？ 产品视频概念 是一种人工智能工具，可将产品图像或简短简介转换为 垂直视频广告。它专为需要无需拍摄的新鲜创意的电子商务和效果营销人员而设计。 我需要产品照片吗？ 对于特定于产品的工具，建议使用产品图像。纯文本工具可以从提示启动。 费用是多少？ 每个模型都有一个信用率。工作室会在提交之前显示确切的费用，并对失败的作业进行退款。 我可以在付费广告中使用结果吗？ 输出是草稿。发布前检查产品准确性、声明和平台规则。 09 / 相关工具 ## 相关工具 [**AI视频广告生成器** 从简短或参考图像生成产品镜头。查看媒体并在编辑器或广告帐户中添加广告文案。 _→_](/zh-cn/tools/create-video-ad) [**产品 Shorts 生成器** 为您的下一个社交创意实验创建简短的产品视频概念。 _→_](/zh-cn/tools/viral-video) [**AI视频高档** 上传 MP4，比较本机升级器并在处理之前检查测量的输入和确切的积分。 _→_](/zh-cn/tools/video-upscale) ### 继续探索 [**UGC 产品视频生成器** 现实的创作者会展示、拆箱或演示您的产品。](/zh-cn/tools/ugc-product-video) [**AI主讲视频** 生成演示者风格的产品场景。无法保证准确的口语对话和口型同步。](/zh-cn/tools/lip-sync) [**参考指导产品图片** 根据参考图像、灯光和构图注释生成产品图像草稿。](/zh-cn/tools/image-cloning) 10 / 从这里开始 ## 今天做你的第一个产品视频概念。 打开工作室，添加产品图像并在生成之前查看信用成本。 [打开工作室→](https://app.cutmarketing.app/studio/video-cloning?prompt=%E4%BA%A7%E5%93%81%E8%A7%86%E9%A2%91%E6%A6%82%E5%BF%B5%3A%20a%20product-focused%20ad%20direction%20with%20a%20clear%20hook%2C%20one%20benefit%20and%20a%20direct%20call%20to%20action.) [查看定价](/zh-cn/pricing)