# Text to Video AI Generator for Product Briefs | Cut Marketing > Describe the product, audience and scene in text, then generate a short video concept. Compare directions and keep the one that fits the brief. [Home](/) / Text to video AI generator AI CREATIVE WORKSPACE # A written brief becomes a video you can review Write the product truth, the moment and the action. The studio handles the first visual interpretation so the team has something concrete to discuss. [Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20short%20product%20video%20from%20this%20brief%3A%20warm%20daylight%2C%20the%20uploaded%20product%20on%20a%20clean%20surface%2C%20one%20clear%20benefit%20demonstrated%20and%20a%20direct%20closing%20frame.) [See pricing](/pricing) - Product-first video, image and presenter tools - A credit quote before you generate - One asset library for the whole set A practical workflow to generate a video concept from a written product brief. It runs on the same studio, credit balance and asset library as every other tool in the workspace. ![Product hero example for Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--hero-stone.webp) Product hero ![Product hero example for Cedar Sauna](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cedar-sauna--hero-stone.webp) Product hero ![UGC selfie example for Vitamin C Glow Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/vitamin-c--ugc-selfie.webp) UGC selfie 02 / HOW IT WORKS ## How the workflow runs 1. 01 ### Add a product reference or write the brief Upload a product image or reference frame. Add the audience, offer and the moment the video should show. 2. 02 ### Pick a format and model Choose the aspect ratio, duration and quality. The studio shows the credit cost for that exact setup before you submit. 3. 03 ### Generate, review and refine Review each output against the brief, keep the strongest direction and make the next variation from the same project. 03 / WHAT YOU CAN DO ## Built around the product, not a generic template 01 / PRODUCT FIRST ### Keep the item recognizable while the scene moves Start from a product photo, a reference frame or a clear brief. Text to video AI generator keeps the offered item as the anchor while the model adds motion, light and camera direction. The goal is a usable draft that still looks like the product you sell. [Start from a product image→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20short%20product%20video%20from%20this%20brief%3A%20warm%20daylight%2C%20the%20uploaded%20product%20on%20a%20clean%20surface%2C%20one%20clear%20benefit%20demonstrated%20and%20a%20direct%20closing%20frame.) ![Product hero direction for Pink Clay Mask](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/pink-clay-mask--hero-stone.webp) Product hero Product hero 02 / HOOK & PACING ### Give the first two seconds a job Describe the opening beat, the one benefit to land and the action you want. short product video ads work when the hook, product moment and ending are planned together. The studio turns that direction into a prompt you can iterate on, not a one-off roll of the dice. Brief to test: generate a video concept from a written product brief. [Generate a video concept→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20short%20product%20video%20from%20this%20brief%3A%20warm%20daylight%2C%20the%20uploaded%20product%20on%20a%20clean%20surface%2C%20one%20clear%20benefit%20demonstrated%20and%20a%20direct%20closing%20frame.) ![Day in the life direction for Cleansing Balm](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cleansing-balm--day-in-life.webp) Day in the life Day in the life 03 / ITERATION ### Change one variable at a time Duplicate the brief and swap the hook, presenter, scene or call to action. performance marketers and ecommerce teams can compare directions in the same workspace and carry the strongest treatment into the next test instead of restarting from zero. [Plan the next variation→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20short%20product%20video%20from%20this%20brief%3A%20warm%20daylight%2C%20the%20uploaded%20product%20on%20a%20clean%20surface%2C%20one%20clear%20benefit%20demonstrated%20and%20a%20direct%20closing%20frame.) ![Product hero direction for Barrier Repair Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/barrier-serum--hero-stone.webp) Product hero Product hero 04 / START FROM AN EXAMPLE ## Start from a visual direction Open any frame with its prompt in the studio, replace the product and keep the structure. [![Product hero product ad example: Pleated Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/pleated-table-lamp--hero-stone.webp) Product hero Product hero Pleated Table Lamp ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Premium%20commercial%20hero%20of%20a%20cream%20pleated%20table%20lamp%20with%20an%20oak%20base%2C%20a%20quiet%20reading%20corner%20with%20an%20oak%20side%20table%2C%20chalk%2C%20oak%20and%20dusk.%20Sculptural%20light%2C%20soft%20haze%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![UGC selfie product ad example: Specialty Coffee](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/coffee--ugc-selfie.webp) UGC selfie UGC selfie Specialty Coffee ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20matte%20black%20specialty%20coffee%20bag%20with%20copper%20foil%20details%20close%20to%20the%20camera%20in%20an%20espresso%20bar%20with%20steam%20and%20a%20chrome%20portafilter%2C%20black%2C%20copper%20and%20crema%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Unboxing ASMR product ad example: Berry Lip Tint](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/lip-tint--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR Berry Lip Tint ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Top-down%20unboxing%20still%3A%20hands%20opening%20a%20textured%20mailer%20to%20reveal%20a%20slim%20lip%20tint%20tube%20in%20deep%20berry%20with%20a%20chrome%20cap%20on%20tissue%20paper%2C%20a%20folded%20satin%20fabric%20surface%2C%20ASMR%20tactile%20details%2C%20warm%20practical%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Specialty Coffee](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/coffee--transition.webp) Outfit transition Outfit transition Specialty Coffee ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20matte%20black%20specialty%20coffee%20bag%20with%20copper%20foil%20details%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20an%20espresso%20bar%20with%20steam%20and%20a%20chrome%20portafilter%2C%20black%2C%20copper%20and%20crema%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Problem → solution product ad example: Specialty Coffee](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/coffee--problem-solution.webp) Problem → solution Problem → solution Specialty Coffee ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Split-frame%20problem%20and%20solution%20ad%3A%20left%20side%20a%20frustrated%20everyday%20moment%2C%20right%20side%20a%20matte%20black%20specialty%20coffee%20bag%20with%20copper%20foil%20details%20in%20an%20espresso%20bar%20with%20steam%20and%20a%20chrome%20portafilter.%20Clean%20transition%2C%20warm%20natural%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--transition.webp) Outfit transition Outfit transition Ceremonial Matcha ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20ceramic%20matcha%20tin%20in%20moss%20green%20with%20a%20bamboo%20scoop%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20a%20stone%20bowl%20and%20bamboo%20whisk%20on%20a%20dark%20table%2C%20moss%2C%20jade%20and%20stone%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [Generate a video ad](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad) 05 / USE CASES ## Where this workflow fits 01 ### Product launches Build a first round of short product video ads before the product page and paid campaigns go live. 02 ### Always-on social Keep a small library of hooks and scenes ready for the next placement. 03 ### Agency concepts Give clients concrete video directions instead of another written treatment. 06 / WHY THIS WAY ## What changes in the day-to-day ### One brief, several directions Keep the product and offer consistent while you test different openings and formats. ### Credits before commitment Every model shows its rate and the studio quotes the job before you submit. ### Assets stay together Uploads, generations and approved cuts live in the same workspace. ### A repeatable loop instead of a one-off production | Area | This workflow | A manual production loop | | --- | --- | --- | | Starting point | A product photo, reference frame or brief | A blank timeline or a new shoot brief | | Next version | Duplicate the brief and change one variable | Re-book talent, studio and edit time | | Cost visibility | A credit quote before you submit | Quotes after scope and production meetings | 07 / FAQ ## Questions about this workflow What is Text to video AI generator? It is a guided workflow for generate a video concept from a written product brief. You bring the product and the direction; the studio handles the generation settings and keeps the output in one place. Do I need a product photo? A clear product image helps the model keep shape, packaging and colour consistent. A reference frame or a written brief can also start a concept depending on the selected tool. Can I choose the format? Yes. Pick the ratio, duration and quality that match the placement before generating. How much does it cost? Each model has a credit rate. The studio shows the exact cost for the selected quality, duration and count before you submit. Can I use the result in paid ads? The output is a draft for your review. Check product details, claims and platform rules, then export the version you approve. 08 / KEEP EXPLORING ## Related landing pages [**A commercial treatment you can watch** Shape a product commercial from a still image and a visual direction. Review the lighting, pacing and product _→_](/video-commercial-maker) [**Give the script a scene, not just a voice** Turn a product script into a reviewable video scene. Keep the lines, choose the format and compare the generat _→_](/video-from-script) [**Amazon video creative before the Ads Console** Prepare product video directions for Amazon campaigns from listing images and a short brief. Review the produc _→_](/amazon-ads-ai-video-generator) [**Facebook creative that earns the pause** Create feed-native product video directions for Facebook campaigns. Keep the offer clear, choose the placement _→_](/facebook-ads-generator) [**One product source for the whole Facebook set** Prepare Facebook ad creative from one product source. Build a video direction, review the product detail and k _→_](/facebook-ads-tool) [**TikTok creative that does not look like an ad break** Build TikTok-native product directions from a photo and a brief. Keep the hook sharp, the product visible and _→_](/tiktok-ads-generator) ### Open a tool [**AI Video Ad Generator** Generate product footage from a brief or reference image. Review the media and add ad copy in your editor or ad account.](/tools/create-video-ad) [**Product Shorts Generator** Create short product video concepts for your next social creative experiment.](/tools/viral-video) [**Product Video Concepts** Describe a scene and generate an original product video concept. Video-reference cloning is not available in this tool.](/tools/video-cloning) 09 / START HERE ## Make the next ad from the product you already have. Open the studio, add one product image and a clear hook. You will see the cost before you generate. [Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20short%20product%20video%20from%20this%20brief%3A%20warm%20daylight%2C%20the%20uploaded%20product%20on%20a%20clean%20surface%2C%20one%20clear%20benefit%20demonstrated%20and%20a%20direct%20closing%20frame.) [See pricing](/pricing)