# Create Animated Video from Text for Product Ads | Cut Marketing > Write the scene and let the studio turn it into an animated product video direction. Review the result and refine the pacing or visual style. [Home](/) / Animated video from text AI CREATIVE WORKSPACE # Start with a paragraph, leave with a motion draft Describe what the viewer sees, what moves and how the product enters. The studio builds a first animated draft from the text, not from a stock template. [Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Animate%20this%20product%20idea%3A%20the%20uploaded%20item%20rotates%20slowly%20on%20a%20dark%20surface%2C%20light%20sweeps%20across%20the%20label%2C%20then%20the%20camera%20settles%20on%20a%20clean%20end%20frame.) [See pricing](/pricing) - Product-first video, image and presenter tools - A credit quote before you generate - One asset library for the whole set A practical workflow to turn a written scene into an animated product video direction. It runs on the same studio, credit balance and asset library as every other tool in the workspace. ![Product hero example for Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--hero-stone.webp) Product hero ![UGC selfie example for Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--ugc-selfie.webp) UGC selfie ![Product hero example for Barrier Repair Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/barrier-repair-serum--hero-stone.webp) Product hero 02 / HOW IT WORKS ## How the workflow runs 1. 01 ### Add a product reference or write the brief Upload a product image or reference frame. Add the audience, offer and the moment the video should show. 2. 02 ### Pick a format and model Choose the aspect ratio, duration and quality. The studio shows the credit cost for that exact setup before you submit. 3. 03 ### Generate, review and refine Review each output against the brief, keep the strongest direction and make the next variation from the same project. 03 / WHAT YOU CAN DO ## Built around the product, not a generic template 01 / PRODUCT FIRST ### Keep the item recognizable while the scene moves Start from a product photo, a reference frame or a clear brief. Animated video from text keeps the offered item as the anchor while the model adds motion, light and camera direction. The goal is a usable draft that still looks like the product you sell. [Start from a product image→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Animate%20this%20product%20idea%3A%20the%20uploaded%20item%20rotates%20slowly%20on%20a%20dark%20surface%2C%20light%20sweeps%20across%20the%20label%2C%20then%20the%20camera%20settles%20on%20a%20clean%20end%20frame.) ![UGC selfie direction for Night Magnesium](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/magnesium--ugc-selfie.webp) UGC selfie UGC selfie 02 / HOOK & PACING ### Give the first two seconds a job Describe the opening beat, the one benefit to land and the action you want. short product video ads work when the hook, product moment and ending are planned together. The studio turns that direction into a prompt you can iterate on, not a one-off roll of the dice. Brief to test: turn a written scene into an animated product video direction. [Generate a video concept→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Animate%20this%20product%20idea%3A%20the%20uploaded%20item%20rotates%20slowly%20on%20a%20dark%20surface%2C%20light%20sweeps%20across%20the%20label%2C%20then%20the%20camera%20settles%20on%20a%20clean%20end%20frame.) ![Unboxing ASMR direction for Cleansing Balm](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cleansing-balm--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR 03 / ITERATION ### Change one variable at a time Duplicate the brief and swap the hook, presenter, scene or call to action. performance marketers and ecommerce teams can compare directions in the same workspace and carry the strongest treatment into the next test instead of restarting from zero. [Plan the next variation→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Animate%20this%20product%20idea%3A%20the%20uploaded%20item%20rotates%20slowly%20on%20a%20dark%20surface%2C%20light%20sweeps%20across%20the%20label%2C%20then%20the%20camera%20settles%20on%20a%20clean%20end%20frame.) ![Problem → solution direction for Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--problem-solution.webp) Problem → solution Problem → solution 04 / START FROM AN EXAMPLE ## Start from a visual direction Open any frame with its prompt in the studio, replace the product and keep the structure. [![Outfit transition product ad example: Specialty Coffee](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/coffee--transition.webp) Outfit transition Outfit transition Specialty Coffee ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20matte%20black%20specialty%20coffee%20bag%20with%20copper%20foil%20details%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20an%20espresso%20bar%20with%20steam%20and%20a%20chrome%20portafilter%2C%20black%2C%20copper%20and%20crema%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Problem → solution product ad example: Chunky Gold Hoops](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/gold-hoops--problem-solution.webp) Problem → solution Problem → solution Chunky Gold Hoops ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Split-frame%20problem%20and%20solution%20ad%3A%20left%20side%20a%20frustrated%20everyday%20moment%2C%20right%20side%20a%20pair%20of%20chunky%20gold%20hoop%20earrings%20on%20a%20travertine%20tray%20in%20a%20warm%20skin-toned%20backdrop%20with%20soft%20shadow.%20Clean%20transition%2C%20warm%20natural%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Mineral Sunscreen](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/mineral-sunscreen--transition.webp) Outfit transition Outfit transition Mineral Sunscreen ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20soft-touch%20mineral%20sunscreen%20tube%20in%20sand%20beige%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20a%20Mediterranean%20beach%20rock%20with%20sea%20spray%2C%20sand%2C%20sea%20blue%20and%20shell%20white%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Unboxing ASMR product ad example: Ceramic Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/ceramic-lamp--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR Ceramic Table Lamp ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Top-down%20unboxing%20still%3A%20hands%20opening%20a%20textured%20mailer%20to%20reveal%20a%20sculptural%20ceramic%20table%20lamp%20in%20chalk%20white%20on%20tissue%20paper%2C%20a%20quiet%20reading%20corner%20with%20an%20oak%20side%20table%2C%20ASMR%20tactile%20details%2C%20warm%20practical%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![UGC selfie product ad example: Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--ugc-selfie.webp) UGC selfie UGC selfie Sculptural Eau de Parfum ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20sculptural%20clear%20glass%20eau%20de%20parfum%20bottle%20with%20a%20smoked%20cap%20close%20to%20the%20camera%20in%20a%20dark%20marble%20plinth%20with%20drifting%20smoke%2C%20smoke%2C%20amber%20and%20champagne%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Barrier Repair Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/barrier-serum--hero-stone.webp) Product hero Product hero Barrier Repair Serum ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=A%20frosted%20glass%20barrier-repair%20serum%20bottle%20with%20a%20sage%20matte%20cap%20and%20a%20minimal%20cream%20label%20standing%20on%20a%20wet%20black%20stone%20plinth%2C%20a%20wet%20limestone%20bathroom%20ledge%20with%20condensation.%20Acid%20lime%20rim%20light%2C%20soft%20haze%2C%20premium%20commercial%20product%20hero%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [Generate a video ad](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad) 05 / USE CASES ## Where this workflow fits 01 ### Product launches Build a first round of short product video ads before the product page and paid campaigns go live. 02 ### Always-on social Keep a small library of hooks and scenes ready for the next placement. 03 ### Agency concepts Give clients concrete video directions instead of another written treatment. 06 / WHY THIS WAY ## What changes in the day-to-day ### One brief, several directions Keep the product and offer consistent while you test different openings and formats. ### Credits before commitment Every model shows its rate and the studio quotes the job before you submit. ### Assets stay together Uploads, generations and approved cuts live in the same workspace. ### A repeatable loop instead of a one-off production | Area | This workflow | A manual production loop | | --- | --- | --- | | Starting point | A product photo, reference frame or brief | A blank timeline or a new shoot brief | | Next version | Duplicate the brief and change one variable | Re-book talent, studio and edit time | | Cost visibility | A credit quote before you submit | Quotes after scope and production meetings | 07 / FAQ ## Questions about this workflow What is Animated video from text? It is a guided workflow for turn a written scene into an animated product video direction. You bring the product and the direction; the studio handles the generation settings and keeps the output in one place. Do I need a product photo? A clear product image helps the model keep shape, packaging and colour consistent. A reference frame or a written brief can also start a concept depending on the selected tool. Can I choose the format? Yes. Pick the ratio, duration and quality that match the placement before generating. How much does it cost? Each model has a credit rate. The studio shows the exact cost for the selected quality, duration and count before you submit. Can I use the result in paid ads? The output is a draft for your review. Check product details, claims and platform rules, then export the version you approve. 08 / KEEP EXPLORING ## Related landing pages [**Turn the product photo into a moving ad** Turn a product image into a short video direction. Describe the motion and scene, choose the format and review _→_](/image-to-video-generator) [**The script is the starting point, not the afterthought** Turn a script or scene description into a short product video ad. Write the direction, choose a model and revi _→_](/text-to-video-ad) [**A written brief becomes a video you can review** Describe the product, audience and scene in text, then generate a short video concept. Compare directions and _→_](/text-to-video-ai-generator) [**A commercial treatment you can watch** Shape a product commercial from a still image and a visual direction. Review the lighting, pacing and product _→_](/video-commercial-maker) [**Give the script a scene, not just a voice** Turn a product script into a reviewable video scene. Keep the lines, choose the format and compare the generat _→_](/video-from-script) [**Amazon video creative before the Ads Console** Prepare product video directions for Amazon campaigns from listing images and a short brief. Review the produc _→_](/amazon-ads-ai-video-generator) ### Open a tool [**AI Video Ad Generator** Generate product footage from a brief or reference image. Review the media and add ad copy in your editor or ad account.](/tools/create-video-ad) [**Product Shorts Generator** Create short product video concepts for your next social creative experiment.](/tools/viral-video) [**Product Video Concepts** Describe a scene and generate an original product video concept. Video-reference cloning is not available in this tool.](/tools/video-cloning) 09 / START HERE ## Make the next ad from the product you already have. Open the studio, add one product image and a clear hook. You will see the cost before you generate. [Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Animate%20this%20product%20idea%3A%20the%20uploaded%20item%20rotates%20slowly%20on%20a%20dark%20surface%2C%20light%20sweeps%20across%20the%20label%2C%20then%20the%20camera%20settles%20on%20a%20clean%20end%20frame.) [See pricing](/pricing)