# AI Commercial Generator for Product Stories | Cut Marketing

> Create a commercial-style product direction from an image and a brief. Review the lighting, pacing and product hero moment before you commit to production.

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AI CREATIVE WORKSPACE

# A commercial direction without the commercial budget

Give the studio the product, the feeling and the placement. It builds a first commercial treatment you can use to align the team or test the concept.

[Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20cinematic%209%3A16%20commercial%20for%20the%20uploaded%20product%3A%20dramatic%20side%20light%2C%20slow%20push-in%2C%20one%20tactile%20detail%20and%20a%20clean%20brand-safe%20close.) [See pricing](/pricing)

-   Product-first video, image and presenter tools
-   A credit quote before you generate
-   One asset library for the whole set

A practical workflow to make a commercial-style product direction without a film crew. It runs on the same studio, credit balance and asset library as every other tool in the workspace.

![Problem → solution example for Cleansing Balm](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cleansing-balm--problem-solution.webp) Problem → solution

![Unboxing ASMR example for Chunky Gold Hoops](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/gold-hoops--unboxing-asmr.webp) Unboxing ASMR

![UGC selfie example for Vitamin C Glow Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/vitamin-c--ugc-selfie.webp) UGC selfie

02 / HOW IT WORKS

## How the workflow runs

1.  01
    
    ### Add a product reference or write the brief
    
    Upload a product image or reference frame. Add the audience, offer and the moment the video should show.
    
2.  02
    
    ### Pick a format and model
    
    Choose the aspect ratio, duration and quality. The studio shows the credit cost for that exact setup before you submit.
    
3.  03
    
    ### Generate, review and refine
    
    Review each output against the brief, keep the strongest direction and make the next variation from the same project.
    

03 / WHAT YOU CAN DO

## Built around the product, not a generic template

01 / PRODUCT FIRST

### Keep the item recognizable while the scene moves

Start from a product photo, a reference frame or a clear brief. AI commercial generator keeps the offered item as the anchor while the model adds motion, light and camera direction. The goal is a usable draft that still looks like the product you sell.

[Start from a product image→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20cinematic%209%3A16%20commercial%20for%20the%20uploaded%20product%3A%20dramatic%20side%20light%2C%20slow%20push-in%2C%20one%20tactile%20detail%20and%20a%20clean%20brand-safe%20close.)

![Unboxing ASMR direction for Ceramic Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/ceramic-lamp--unboxing-asmr.webp) Unboxing ASMR

Unboxing ASMR

02 / HOOK & PACING

### Give the first two seconds a job

Describe the opening beat, the one benefit to land and the action you want. short product video ads work when the hook, product moment and ending are planned together. The studio turns that direction into a prompt you can iterate on, not a one-off roll of the dice. Brief to test: make a commercial-style product direction without a film crew.

[Generate a video concept→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20cinematic%209%3A16%20commercial%20for%20the%20uploaded%20product%3A%20dramatic%20side%20light%2C%20slow%20push-in%2C%20one%20tactile%20detail%20and%20a%20clean%20brand-safe%20close.)

![Product hero direction for Boutique Gym](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/boutique-gym--hero-stone.webp) Product hero

Product hero

03 / ITERATION

### Change one variable at a time

Duplicate the brief and swap the hook, presenter, scene or call to action. performance marketers and ecommerce teams can compare directions in the same workspace and carry the strongest treatment into the next test instead of restarting from zero.

[Plan the next variation→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20cinematic%209%3A16%20commercial%20for%20the%20uploaded%20product%3A%20dramatic%20side%20light%2C%20slow%20push-in%2C%20one%20tactile%20detail%20and%20a%20clean%20brand-safe%20close.)

![Unboxing ASMR direction for Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--unboxing-asmr.webp) Unboxing ASMR

Unboxing ASMR

04 / START FROM AN EXAMPLE

## Start from a visual direction

Open any frame with its prompt in the studio, replace the product and keep the structure.

 [![Problem → solution product ad example: Chunky Gold Hoops](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/gold-hoops--problem-solution.webp) Problem → solution

Problem → solution Chunky Gold Hoops ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Split-frame%20problem%20and%20solution%20ad%3A%20left%20side%20a%20frustrated%20everyday%20moment%2C%20right%20side%20a%20pair%20of%20chunky%20gold%20hoop%20earrings%20on%20a%20travertine%20tray%20in%20a%20warm%20skin-toned%20backdrop%20with%20soft%20shadow.%20Clean%20transition%2C%20warm%20natural%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Unboxing ASMR product ad example: Cleansing Balm](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cleansing-balm--unboxing-asmr.webp) Unboxing ASMR

Unboxing ASMR Cleansing Balm ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Top-down%20unboxing%20still%3A%20hands%20opening%20a%20textured%20mailer%20to%20reveal%20a%20matte%20ceramic%20cleansing%20balm%20jar%20with%20an%20ivory%20lid%20on%20tissue%20paper%2C%20a%20steam-filled%20bathroom%20with%20eucalyptus%20branches%2C%20ASMR%20tactile%20details%2C%20warm%20practical%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Ceramic Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/ceramic-lamp--transition.webp) Outfit transition

Outfit transition Ceramic Table Lamp ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20sculptural%20ceramic%20table%20lamp%20in%20chalk%20white%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20a%20quiet%20reading%20corner%20with%20an%20oak%20side%20table%2C%20chalk%2C%20oak%20and%20dusk%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Unboxing ASMR product ad example: Mineral Sunscreen](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/mineral-sunscreen--unboxing-asmr.webp) Unboxing ASMR

Unboxing ASMR Mineral Sunscreen ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Top-down%20unboxing%20still%3A%20hands%20opening%20a%20textured%20mailer%20to%20reveal%20a%20soft-touch%20mineral%20sunscreen%20tube%20in%20sand%20beige%20on%20tissue%20paper%2C%20a%20Mediterranean%20beach%20rock%20with%20sea%20spray%2C%20ASMR%20tactile%20details%2C%20warm%20practical%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Mineral Sunscreen](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/mineral-sunscreen--hero-stone.webp) Product hero

Product hero Mineral Sunscreen ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=A%20soft-touch%20mineral%20sunscreen%20tube%20in%20sand%20beige%20standing%20on%20a%20wet%20black%20stone%20plinth%2C%20a%20Mediterranean%20beach%20rock%20with%20sea%20spray.%20Acid%20lime%20rim%20light%2C%20soft%20haze%2C%20premium%20commercial%20product%20hero%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Vitamin C Glow Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/vitamin-c--hero-stone.webp) Product hero

Product hero Vitamin C Glow Serum ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=An%20amber%20glass%20vitamin%20C%20serum%20bottle%20with%20a%20brushed%20gold%20dropper%20standing%20on%20a%20wet%20black%20stone%20plinth%2C%20a%20sunlit%20travertine%20kitchen%20counter%20with%20citrus%20peel.%20Acid%20lime%20rim%20light%2C%20soft%20haze%2C%20premium%20commercial%20product%20hero%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.)

[Generate a video ad](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad)

05 / USE CASES

## Where this workflow fits

01

### Product launches

Build a first round of short product video ads before the product page and paid campaigns go live.

02

### Always-on social

Keep a small library of hooks and scenes ready for the next placement.

03

### Agency concepts

Give clients concrete video directions instead of another written treatment.

06 / WHY THIS WAY

## What changes in the day-to-day

### One brief, several directions

Keep the product and offer consistent while you test different openings and formats.

### Credits before commitment

Every model shows its rate and the studio quotes the job before you submit.

### Assets stay together

Uploads, generations and approved cuts live in the same workspace.

### A repeatable loop instead of a one-off production

| Area | This workflow | A manual production loop |
| --- | --- | --- |
| Starting point | A product photo, reference frame or brief | A blank timeline or a new shoot brief |
| Next version | Duplicate the brief and change one variable | Re-book talent, studio and edit time |
| Cost visibility | A credit quote before you submit | Quotes after scope and production meetings |

07 / FAQ

## Questions about this workflow

What is AI commercial generator?

It is a guided workflow for make a commercial-style product direction without a film crew. You bring the product and the direction; the studio handles the generation settings and keeps the output in one place.

Do I need a product photo?

A clear product image helps the model keep shape, packaging and colour consistent. A reference frame or a written brief can also start a concept depending on the selected tool.

Can I choose the format?

Yes. Pick the ratio, duration and quality that match the placement before generating.

How much does it cost?

Each model has a credit rate. The studio shows the exact cost for the selected quality, duration and count before you submit.

Can I use the result in paid ads?

The output is a draft for your review. Check product details, claims and platform rules, then export the version you approve.

08 / KEEP EXPLORING

## Related landing pages

[**Keep the marketing feed moving without a new shoot** Generate short marketing video directions for social and paid campaigns. Keep the product and offer fixed whil _→_](/ai-marketing-video-generator) [**Show the product in motion, not just on a card** Turn product photos into demo, detail and lifestyle video concepts. Keep the item recognizable and choose the _→_](/ai-product-video-generator) [**Make the promotion feel like a product story** Turn a discount, launch or seasonal offer into a short product video direction. Review the hook and the produc _→_](/ai-promo-video-generator) [**Create the video ad, then decide what to test** Create a short video ad from a product image and a clear brief. Choose the ratio, review the first cut and ref _→_](/ai-video-ad-creator) [**Video ads that begin with a real product** Generate a video ad direction from a product photo, reference or written brief. Pick the format and model, rev _→_](/ai-video-ad-generator) [**Animate the scene, keep the product** Animate a product scene or a text idea into a short ad direction. Choose the model, review the motion and keep _→_](/ai-video-animation-generator)

### Open a tool

[**AI Video Ad Generator** Generate product footage from a brief or reference image. Review the media and add ad copy in your editor or ad account.](/tools/create-video-ad) [**Product Shorts Generator** Create short product video concepts for your next social creative experiment.](/tools/viral-video) [**Product Video Concepts** Describe a scene and generate an original product video concept. Video-reference cloning is not available in this tool.](/tools/video-cloning)

09 / START HERE

## Make the next ad from the product you already have.

Open the studio, add one product image and a clear hook. You will see the cost before you generate.

[Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%20cinematic%209%3A16%20commercial%20for%20the%20uploaded%20product%3A%20dramatic%20side%20light%2C%20slow%20push-in%2C%20one%20tactile%20detail%20and%20a%20clean%20brand-safe%20close.) [See pricing](/pricing)