# AI Advertising Video Production for Product Teams | Cut Marketing > Produce product advertising video drafts from images and a brief. Review the direction, compare variants and move the approved treatment into your campaign. [Home](/) / AI advertising video production AI CREATIVE WORKSPACE # Advertising video production without the full crew Start from the product image, a scene direction and a placement. The studio creates a first cut you can review before deciding what deserves a larger production. [Generate a video ad→](https://app.cutmarketing.app/studio/create-video-ad?prompt=Create%20a%2016%3A9%20or%209%3A16%20advertising%20video%20draft%20for%20the%20uploaded%20product%2C%20with%20cinematic%20lighting%2C%20one%20product%20hero%20moment%20and%20a%20concise%20end%20card.) [See pricing](/pricing) - Product-first video, image and presenter tools - A credit quote before you generate - One asset library for the whole set A practical workflow to produce advertising video drafts without a full production crew. It runs on the same studio, credit balance and asset library as every other tool in the workspace. ![Product hero example for Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--hero-stone.webp) Product hero ![Outfit transition example for Mineral Sunscreen](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/mineral-sunscreen--transition.webp) Outfit transition ![Problem → solution example for Washed Linen Overshirt](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/linen-shirt--problem-solution.webp) Problem → solution 02 / HOW IT WORKS ## How the workflow runs 1. 01 ### Add a product reference or write the brief Upload a product image or reference frame. Add the audience, offer and the moment the video should show. 2. 02 ### Pick a format and model Choose the aspect ratio, duration and quality. The studio shows the credit cost for that exact setup before you submit. 3. 03 ### Generate, review and refine Review each output against the brief, keep the strongest direction and make the next variation from the same project. 03 / WHAT YOU CAN DO ## Built around the product, not a generic template 01 / PRODUCT FIRST ### Keep the item recognizable while the scene moves Start from a product photo, a reference frame or a clear brief. AI advertising video production keeps the offered item as the anchor while the model adds motion, light and camera direction. The goal is a usable draft that still looks like the product you sell. [Start from a product image→](https://app.cutmarketing.app/studio/create-video-ad?prompt=Create%20a%2016%3A9%20or%209%3A16%20advertising%20video%20draft%20for%20the%20uploaded%20product%2C%20with%20cinematic%20lighting%2C%20one%20product%20hero%20moment%20and%20a%20concise%20end%20card.) ![Product hero direction for Barrier Repair Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/barrier-serum--hero-stone.webp) Product hero Product hero 02 / HOOK & PACING ### Give the first two seconds a job Describe the opening beat, the one benefit to land and the action you want. short product video ads work when the hook, product moment and ending are planned together. The studio turns that direction into a prompt you can iterate on, not a one-off roll of the dice. Brief to test: produce advertising video drafts without a full production crew. [Generate a video concept→](https://app.cutmarketing.app/studio/create-video-ad?prompt=Create%20a%2016%3A9%20or%209%3A16%20advertising%20video%20draft%20for%20the%20uploaded%20product%2C%20with%20cinematic%20lighting%2C%20one%20product%20hero%20moment%20and%20a%20concise%20end%20card.) ![Unboxing ASMR direction for Cleansing Balm](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cleansing-balm--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR 03 / ITERATION ### Change one variable at a time Duplicate the brief and swap the hook, presenter, scene or call to action. performance marketers and ecommerce teams can compare directions in the same workspace and carry the strongest treatment into the next test instead of restarting from zero. [Plan the next variation→](https://app.cutmarketing.app/studio/create-video-ad?prompt=Create%20a%2016%3A9%20or%209%3A16%20advertising%20video%20draft%20for%20the%20uploaded%20product%2C%20with%20cinematic%20lighting%2C%20one%20product%20hero%20moment%20and%20a%20concise%20end%20card.) ![Unboxing ASMR direction for Washed Linen Overshirt](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/linen-shirt--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR 04 / START FROM AN EXAMPLE ## Start from a visual direction Open any frame with its prompt in the studio, replace the product and keep the structure. [![Product hero product ad example: Travel Agency](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/travel-agency--hero-stone.webp) Product hero Product hero Travel Agency ↗](https://app.cutmarketing.app/studio/create-video-ad?prompt=Premium%20commercial%20hero%20of%20a%20travel%20studio%20with%20maps%2C%20postcards%20and%20a%20planning%20table%2C%20an%20art-directed%20environment%20with%20soft%20directional%20light%2C%20paper%2C%20camel%20and%20teal.%20Sculptural%20light%2C%20soft%20haze%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Unboxing ASMR product ad example: Ceramic Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/ceramic-lamp--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR Ceramic Table Lamp ↗](https://app.cutmarketing.app/studio/create-video-ad?prompt=Top-down%20unboxing%20still%3A%20hands%20opening%20a%20textured%20mailer%20to%20reveal%20a%20sculptural%20ceramic%20table%20lamp%20in%20chalk%20white%20on%20tissue%20paper%2C%20a%20quiet%20reading%20corner%20with%20an%20oak%20side%20table%2C%20ASMR%20tactile%20details%2C%20warm%20practical%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![UGC selfie product ad example: Berry Lip Tint](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/lip-tint--ugc-selfie.webp) UGC selfie UGC selfie Berry Lip Tint ↗](https://app.cutmarketing.app/studio/create-video-ad?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20slim%20lip%20tint%20tube%20in%20deep%20berry%20with%20a%20chrome%20cap%20close%20to%20the%20camera%20in%20a%20folded%20satin%20fabric%20surface%2C%20berry%2C%20wine%20and%20pearl%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Ceramic Table Lamp](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/ceramic-lamp--transition.webp) Outfit transition Outfit transition Ceramic Table Lamp ↗](https://app.cutmarketing.app/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20sculptural%20ceramic%20table%20lamp%20in%20chalk%20white%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20a%20quiet%20reading%20corner%20with%20an%20oak%20side%20table%2C%20chalk%2C%20oak%20and%20dusk%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Outfit transition product ad example: Ceremonial Matcha](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/matcha--transition.webp) Outfit transition Outfit transition Ceremonial Matcha ↗](https://app.cutmarketing.app/studio/create-video-ad?prompt=Outfit-transition%20ad%20still%3A%20a%20split-second%20before%2Fafter%20frame%20with%20a%20ceramic%20matcha%20tin%20in%20moss%20green%20with%20a%20bamboo%20scoop%20held%20in%20the%20foreground%2C%20one%20side%20casual%20and%20one%20side%20styled%2C%20a%20stone%20bowl%20and%20bamboo%20whisk%20on%20a%20dark%20table%2C%20moss%2C%20jade%20and%20stone%2C%20motion%20blur%20at%20the%20seam%2C%20editorial%20flash%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Pink Clay Mask](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/pink-clay-mask--hero-stone.webp) Product hero Product hero Pink Clay Mask ↗](https://app.cutmarketing.app/studio/create-video-ad?prompt=Premium%20commercial%20hero%20of%20a%20ceramic%20jar%20of%20pink%20clay%20mask%20with%20a%20wooden%20spatula%2C%20a%20steam-filled%20bathroom%20with%20eucalyptus%20branches%2C%20ivory%2C%20eucalyptus%20and%20fog.%20Sculptural%20light%2C%20soft%20haze%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [Generate a video ad](https://app.cutmarketing.app/studio/create-video-ad) 05 / USE CASES ## Where this workflow fits 01 ### Product launches Build a first round of short product video ads before the product page and paid campaigns go live. 02 ### Always-on social Keep a small library of hooks and scenes ready for the next placement. 03 ### Agency concepts Give clients concrete video directions instead of another written treatment. 06 / WHY THIS WAY ## What changes in the day-to-day ### One brief, several directions Keep the product and offer consistent while you test different openings and formats. ### Credits before commitment Every model shows its rate and the studio quotes the job before you submit. ### Assets stay together Uploads, generations and approved cuts live in the same workspace. ### A repeatable loop instead of a one-off production | Area | This workflow | A manual production loop | | --- | --- | --- | | Starting point | A product photo, reference frame or brief | A blank timeline or a new shoot brief | | Next version | Duplicate the brief and change one variable | Re-book talent, studio and edit time | | Cost visibility | A credit quote before you submit | Quotes after scope and production meetings | 07 / FAQ ## Questions about this workflow What is AI advertising video production? It is a guided workflow for produce advertising video drafts without a full production crew. You bring the product and the direction; the studio handles the generation settings and keeps the output in one place. Do I need a product photo? A clear product image helps the model keep shape, packaging and colour consistent. A reference frame or a written brief can also start a concept depending on the selected tool. Can I choose the format? Yes. Pick the ratio, duration and quality that match the placement before generating. How much does it cost? Each model has a credit rate. The studio shows the exact cost for the selected quality, duration and count before you submit. Can I use the result in paid ads? The output is a draft for your review. Check product details, claims and platform rules, then export the version you approve. 08 / KEEP EXPLORING ## Related landing pages [**Animated commercials, built from a real product** Create animated commercial concepts from a product photo and a short brief. Keep the product readable and revi _→_](/ai-animated-commercials) [**Animate the product without animating it by hand** Turn a product still or scene idea into an animated video draft. Choose the format, review the motion and iter _→_](/ai-animated-video-maker) [**Generate motion from the idea you already have** Generate animation-led video concepts from text or a product image. Pick a model and format, then review the m _→_](/ai-animation-video-generator) [**A commercial direction without the commercial budget** Create a commercial-style product direction from an image and a brief. Review the lighting, pacing and product _→_](/ai-commercial-generator) [**Keep the marketing feed moving without a new shoot** Generate short marketing video directions for social and paid campaigns. Keep the product and offer fixed whil _→_](/ai-marketing-video-generator) [**Show the product in motion, not just on a card** Turn product photos into demo, detail and lifestyle video concepts. Keep the item recognizable and choose the _→_](/ai-product-video-generator) ### Open a tool [**AI Video Ad Generator** Generate product footage from a brief or reference image. Review the media and add ad copy in your editor or ad account.](/tools/create-video-ad) [**Product Shorts Generator** Create short product video concepts for your next social creative experiment.](/tools/viral-video) [**Product Video Concepts** Describe a scene and generate an original product video concept. Video-reference cloning is not available in this tool.](/tools/video-cloning) 09 / START HERE ## Make the next ad from the product you already have. Open the studio, add one product image and a clear hook. You will see the cost before you generate. [Generate a video ad→](https://app.cutmarketing.app/studio/create-video-ad?prompt=Create%20a%2016%3A9%20or%209%3A16%20advertising%20video%20draft%20for%20the%20uploaded%20product%2C%20with%20cinematic%20lighting%2C%20one%20product%20hero%20moment%20and%20a%20concise%20end%20card.) [See pricing](/pricing)