# Ad Creative AI for Video, Image and UGC Ads | Cut Marketing > A product-first AI ad creative workspace for video, image and presenter directions. Keep one brief and see the credit cost before you generate. [Home](/) / Ad creative AI AI CREATIVE WORKSPACE # Make the ad creative your campaign actually needs Start with the product, the offer and the placement. Build a video direction first, then move into images or a presenter scene without rebuilding the brief. [Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%209%3A16%20product%20ad%20direction%3A%20the%20uploaded%20product%20is%20the%20hero%2C%20natural%20light%2C%20a%20strong%20two-second%20hook%2C%20one%20clear%20benefit%20and%20a%20direct%20call%20to%20action.) [See pricing](/pricing) - Product-first video, image and presenter tools - A credit quote before you generate - One asset library for the whole set A practical workflow to turn a product brief into video and image ad directions. It runs on the same studio, credit balance and asset library as every other tool in the workspace. ![Unboxing ASMR example for Vitamin C Glow Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/vitamin-c--unboxing-asmr.webp) Unboxing ASMR ![Product hero example for Vitamin C Glow Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/vitamin-c--hero-stone.webp) Product hero ![Product hero example for Travel Agency](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/travel-agency--hero-stone.webp) Product hero 02 / HOW IT WORKS ## How the workflow runs 1. 01 ### Add a product reference or write the brief Upload a product image or reference frame. Add the audience, offer and the moment the video should show. 2. 02 ### Pick a format and model Choose the aspect ratio, duration and quality. The studio shows the credit cost for that exact setup before you submit. 3. 03 ### Generate, review and refine Review each output against the brief, keep the strongest direction and make the next variation from the same project. 03 / WHAT YOU CAN DO ## Built around the product, not a generic template 01 / PRODUCT FIRST ### Keep the item recognizable while the scene moves Start from a product photo, a reference frame or a clear brief. Ad creative AI keeps the offered item as the anchor while the model adds motion, light and camera direction. The goal is a usable draft that still looks like the product you sell. [Start from a product image→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%209%3A16%20product%20ad%20direction%3A%20the%20uploaded%20product%20is%20the%20hero%2C%20natural%20light%2C%20a%20strong%20two-second%20hook%2C%20one%20clear%20benefit%20and%20a%20direct%20call%20to%20action.) ![Unboxing ASMR direction for Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--unboxing-asmr.webp) Unboxing ASMR Unboxing ASMR 02 / HOOK & PACING ### Give the first two seconds a job Describe the opening beat, the one benefit to land and the action you want. short product video ads work when the hook, product moment and ending are planned together. The studio turns that direction into a prompt you can iterate on, not a one-off roll of the dice. Brief to test: turn a product brief into video and image ad directions. [Generate a video concept→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%209%3A16%20product%20ad%20direction%3A%20the%20uploaded%20product%20is%20the%20hero%2C%20natural%20light%2C%20a%20strong%20two-second%20hook%2C%20one%20clear%20benefit%20and%20a%20direct%20call%20to%20action.) ![Day in the life direction for Cleansing Balm](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/cleansing-balm--day-in-life.webp) Day in the life Day in the life 03 / ITERATION ### Change one variable at a time Duplicate the brief and swap the hook, presenter, scene or call to action. performance marketers and ecommerce teams can compare directions in the same workspace and carry the strongest treatment into the next test instead of restarting from zero. [Plan the next variation→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%209%3A16%20product%20ad%20direction%3A%20the%20uploaded%20product%20is%20the%20hero%2C%20natural%20light%2C%20a%20strong%20two-second%20hook%2C%20one%20clear%20benefit%20and%20a%20direct%20call%20to%20action.) ![Problem → solution direction for Berry Lip Tint](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/lip-tint--problem-solution.webp) Problem → solution Problem → solution 04 / START FROM AN EXAMPLE ## Start from a visual direction Open any frame with its prompt in the studio, replace the product and keep the structure. [![Day in the life product ad example: Night Magnesium](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/magnesium--day-in-life.webp) Day in the life Day in the life Night Magnesium ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Day-in-the-life%20ad%20still%3A%20a%20minimal%20supplement%20jar%20with%20a%20midnight%20blue%20label%20on%20a%20lived-in%20kitchen%20counter%20in%20a%20nightstand%20with%20a%20warm%20lamp%20and%20linen%20bedding%2C%20a%20half-finished%20coffee%20and%20an%20open%20notebook%20nearby%2C%20midnight%2C%20amber%20and%20linen%2C%20candid%2035mm%20framing%2C%20soft%20window%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Plastic Surgery Consultation](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/plastic-surgery-consultation--hero-stone.webp) Product hero Product hero Plastic Surgery Consultation ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Premium%20commercial%20hero%20of%20a%20refined%20plastic-surgery%20consultation%20suite%20with%20a%20sculptural%20reception%20desk%2C%20a%20sculptural%20reception%20with%20backlit%20stone%20and%20a%20velvet%20bench%2C%20stone%2C%20champagne%20and%20warm%20white.%20Sculptural%20light%2C%20soft%20haze%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Product hero product ad example: Sculptural Eau de Parfum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/perfume--hero-stone.webp) Product hero Product hero Sculptural Eau de Parfum ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=A%20sculptural%20clear%20glass%20eau%20de%20parfum%20bottle%20with%20a%20smoked%20cap%20standing%20on%20a%20wet%20black%20stone%20plinth%2C%20a%20dark%20marble%20plinth%20with%20drifting%20smoke.%20Acid%20lime%20rim%20light%2C%20soft%20haze%2C%20premium%20commercial%20product%20hero%2C%20centered%20composition%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Problem → solution product ad example: Washed Linen Overshirt](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/linen-shirt--problem-solution.webp) Problem → solution Problem → solution Washed Linen Overshirt ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Split-frame%20problem%20and%20solution%20ad%3A%20left%20side%20a%20frustrated%20everyday%20moment%2C%20right%20side%20an%20oversized%20washed%20linen%20overshirt%20in%20oatmeal%20in%20a%20sunlit%20studio%20with%20linen%20curtains.%20Clean%20transition%2C%20warm%20natural%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![Problem → solution product ad example: Vitamin C Glow Serum](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/vitamin-c--problem-solution.webp) Problem → solution Problem → solution Vitamin C Glow Serum ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Split-frame%20problem%20and%20solution%20ad%3A%20left%20side%20a%20frustrated%20everyday%20moment%2C%20right%20side%20an%20amber%20glass%20vitamin%20C%20serum%20bottle%20with%20a%20brushed%20gold%20dropper%20in%20a%20sunlit%20travertine%20kitchen%20counter%20with%20citrus%20peel.%20Clean%20transition%2C%20warm%20natural%20light%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [![UGC selfie product ad example: Amber Scented Candle](https://pub-3e1323963bcf452fbf367171aef8c88f.r2.dev/showcase/images/candle--ugc-selfie.webp) UGC selfie UGC selfie Amber Scented Candle ↗](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=UGC-style%20selfie%20video%20still%3A%20a%20young%20creator%20holding%20a%20ribbed%20amber%20glass%20candle%20with%20a%20cream%20label%20close%20to%20the%20camera%20in%20a%20dim%20living%20room%20with%20late%20afternoon%20sun%2C%20amber%2C%20smoke%20and%20honey%2C%20natural%20window%20light%2C%20slightly%20imperfect%20framing%2C%20authentic%20skin%20texture%2C%20no%20text%2C%20vertical%209%3A16%20ad%20frame.) [Generate a video ad](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad) 05 / USE CASES ## Where this workflow fits 01 ### Product launches Build a first round of short product video ads before the product page and paid campaigns go live. 02 ### Always-on social Keep a small library of hooks and scenes ready for the next placement. 03 ### Agency concepts Give clients concrete video directions instead of another written treatment. 06 / WHY THIS WAY ## What changes in the day-to-day ### One brief, several directions Keep the product and offer consistent while you test different openings and formats. ### Credits before commitment Every model shows its rate and the studio quotes the job before you submit. ### Assets stay together Uploads, generations and approved cuts live in the same workspace. ### A repeatable loop instead of a one-off production | Area | This workflow | A manual production loop | | --- | --- | --- | | Starting point | A product photo, reference frame or brief | A blank timeline or a new shoot brief | | Next version | Duplicate the brief and change one variable | Re-book talent, studio and edit time | | Cost visibility | A credit quote before you submit | Quotes after scope and production meetings | 07 / FAQ ## Questions about this workflow What is Ad creative AI? It is a guided workflow for turn a product brief into video and image ad directions. You bring the product and the direction; the studio handles the generation settings and keeps the output in one place. Do I need a product photo? A clear product image helps the model keep shape, packaging and colour consistent. A reference frame or a written brief can also start a concept depending on the selected tool. Can I choose the format? Yes. Pick the ratio, duration and quality that match the placement before generating. How much does it cost? Each model has a credit rate. The studio shows the exact cost for the selected quality, duration and count before you submit. Can I use the result in paid ads? The output is a draft for your review. Check product details, claims and platform rules, then export the version you approve. 08 / KEEP EXPLORING ## Related landing pages [**Build the first ad direction before the production meeting** Build a product video direction from a photo and a short brief. Choose the format, review the output and keep _→_](/ai-ad-builder) [**One product source, several creative directions** Generate video and image ad directions from the same product source. Compare hooks and formats, then keep the _→_](/ai-ad-creative-generator) [**An ad generator that starts with the product you sell** Turn a product photo or written brief into a short video ad concept. Choose the model and format, see the cred _→_](/ai-ad-generator) [**Make an ad draft before the edit bay is free** Make a product video draft from a photo and a direction. Pick the format, review the output and refine the nex _→_](/ai-ad-maker) [**AI ads that still sound like your product** Create product ad directions for social and paid placements. Keep the offer consistent while you test differen _→_](/ai-ads) [**Advertising video production without the full crew** Produce product advertising video drafts from images and a brief. Review the direction, compare variants and m _→_](/ai-advertising-video-production) ### Open a tool [**AI Video Ad Generator** Generate product footage from a brief or reference image. Review the media and add ad copy in your editor or ad account.](/tools/create-video-ad) [**Product Shorts Generator** Create short product video concepts for your next social creative experiment.](/tools/viral-video) [**Product Video Concepts** Describe a scene and generate an original product video concept. Video-reference cloning is not available in this tool.](/tools/video-cloning) 09 / START HERE ## Make the next ad from the product you already have. Open the studio, add one product image and a clear hook. You will see the cost before you generate. [Generate a video ad→](https://hookframe-app.ksj00073.workers.dev/studio/create-video-ad?prompt=Create%20a%209%3A16%20product%20ad%20direction%3A%20the%20uploaded%20product%20is%20the%20hero%2C%20natural%20light%2C%20a%20strong%20two-second%20hook%2C%20one%20clear%20benefit%20and%20a%20direct%20call%20to%20action.) [See pricing](/pricing)